I questioned whether I should write a post on this subject. It’s been the source of many heated debates in the photography world, so I feel like I’m walking a fine line here. Those of you out there who are also aspiring photographers know what I’m talking about—under-pricing, offering free sessions, not “valuing” all that goes into producing photographs as some may describe it.
But I started this blog to share my journey, and share I will. You may agree with me. You may not. And, you know what, that’s okay. But for now, this is what I’ve decided to do. This is what’s best for me and my goals, not necessarily anyone else.
What am I talking about? I’ve decided to offer free sessions as a means to build my portfolio. I’ve put together a flyer (see here) and ordered some basic busineess cards to distribute in hopes that people will take me up on the offer. Photographers out there may be cringing at me right now, clinching their fists and waving them my way. But I’ve thought long and hard about it and have read quite a few blog posts on the subject. I’ve found many, many photographers out there who shot for free while building their portfolio (Jasmine Star and Jenna Cole to name a couple).
Why did I decide to offer free sessions? There are a lot of factors that played into my decision, among them the following:
- I have very little experience shooting sessions, let alone any experience shooting subjects other than my own family (or dog).
- I am still developing my brand and skill. I want to develop a consistent look and feel to my photographs before charging so that clients expectations of what their photographs will look like can be met.
- I am experimenting to determine what kind of sessions I want to shoot in the future, be it children, families, maternity, weddings, etc. For now I want to explore and decide what I truly find joy in shooting. Once I find that, I’ll run with it and setup shop.
- Before I begin charging, I want to make sure I have my t’s crossed and i’s dotted as far as the legal/business side goes. I’ll be completely honest and say that I am very clueless on how to go about setting up Kari Campos Photography as a small business. There are so many laws to follow out there, and I don’t want to jump in before I have developed a solid business plan.
- Along with the business plan comes setting up other services, such as proofing sites, pricing models, a solid website dedicated to Kari Campos Photography aside from this blog (which right now is really meant to be a blog that shares my journey as an aspiring professional photographer, not act as my sole website that clients would visit in the future), etc. That all takes time (and money).
Believe me, I know as well as any other photographer out there how much time and investment goes into photography. There’s pre-session work, travel time, time at the session, uploading photos, culling, editing, post-session correspondence, ordering, continuing education, upgrading/replacing equipment, accounting, the list goes on and on. Many clients don’t realize all that goes into having professional photographs taken. I firmly believe it is so important for photographers to value their time and talent and charge fairly for it. And that is what I plan to do.
So for now, I am working to build my portfolio, explore to decide what types of sessions I most enjoy, and develop a solid business plan. I am not a professional. Photography is not my profession. But I hope that one day it will be, even if only on the side. I am not going to charge clients until I cross that line.
You better believe that when the time comes to open up shop, a lot of thought will go into my pricing—a post I’m sure you can look forward to in the future.